With fewer media anticipated to attend the Vancouver 2010 Winter Games, and an abundance of stories available, Edelman has launched www.Edelman2010.ca, a website dedicated to increasing the exposure for our Olympic-related clients by offering a schedule of news and events to 2010 media.


The site includes past and present media opportunities, links to press releases and multi-media materials and direct contact information for each organization; it’s complimented by an RSS feed and a Twitter account,  Edelman2010. Already, Edelman2010 is being followed by top reporters from media outlets in Canada, the US and Europe.


This tool is accessible to media 24 hours a day January 12 – March 31 for information about:

• 2010 Legacies Now, the first of its kind nonprofit organization within the Olympic movement, focused on creating social legacies for all of British Columbia
• GE, Worldwide Partner of the Vancouver 2010 Games
• Hudson’s Bay Company, National Premier Partner and Official Outfitter of the Vancouver 2010 Games
• International Paralympic Committee, the global governing body of the Paralympic Movement
• LiveCity Vancouver, THE destinations to capture the colour and spectator experience of the Vancouver 2010 Games, including free family entertainment and performances from headline artists
• Oakley, supporting almost 300 athletes worldwide by providing customized eyewear for competition
• Panasonic, Worldwide Partner of the Vancouver 2010 Games
• Petro-Canada, National Premier Partner of the Vancouver 2010 Games
• Rick Hansen Foundation, Rick is a true Canadian hero, having wheeled 40,000 km around the world; he’s co-Mayor of the Olympic and Paralympic Athletes’ Villages and will host The Difference Makers, a 17-part program on CTV during the 2010 Winter Games

And Edelman has two more exciting clients soon to be announced!